It’s hard if someone asks you straight up, from all the possibilities in the world – what is your purpose? A lot of us struggle to answer this. A lot of organisations don’t really get to the heart of it either.
But what I’ve found through my work with helping organisations find their purpose, as well as my own, is that purpose, true purpose, always comes down to a fundamental human need.
Connection, belonging, status, peace of mind, self-esteem, growth, community, sustainability, freedom…
There are more, but there aren’t a whole lot more.
What’s your purpose?
What’s important to you?
What you would most like to change in the world?
Keep asking WHY, where do you get to?